Social media plays an instrumental role in bridging the gap between brands and their customers. Facebook is one of the popular platforms which allows businesses to leverage the power of social media to interact with their target audience.
Now, let us imagine a simple scenario. You are a newbie in the market and wish to reach out to your potential customers to increase your sales. What would be the first baby step to achieve your goals on Facebook?
Well, the answer is simple. You will be doing the best possible research to get a peep into what exactly your audience likes and what are their pain points. Isn’t it? This is precisely what Facebook Audience Insights tool does for you. It gives you a detailed analysis of the preferences of your audience to help you with targeting your ads in a better way. To enhance the overall user experience, you need to focus on ways to improve social engagement and interaction with your audience. It allows you to get comprehensive information related to purchase behaviour, geography, demographics, gender, device, interests, and more. In short, to find your target audience, you need to dive deep into the ocean of social data.
Why do you think that finding target audience is crucial? This involves no rocket science. In the end, what you really need to do is curate content according to the interests of your users for better ROI and massive sales. You need to continually engage with your users to be able to convert them into loyal customers. That is why using Facebook Audience Insights Tool is indispensable for your business growth.
Investing your precious time and money to yield the best results is possible only when you follow the right strategies for reaching out to super-specific audiences.
How To Start Using Facebook Insights Tool?
There are two ways of getting started to use this amazing Facebook tool.
How To Select Your Target Audience?
You have the option of choosing your specific audience for better targeting. Three basic category types include :
How To Use Facebook Audience Insights Filters Efficiently?
Use custom filters to unleash tons of data to get more insights about the specific groups of users. The comprehensive list of filters is as follows :
You can also use some “advanced features” like “Life Events”, “Parents”, “Job Titles” and “Relationship Status” for a comprehensive search. You can apply these filters on the basis of your product/service.
Easy Analysis of Facebook Insights Audience Tool
Four most important tabs used in Facebook Insights Audience tool are Page Likes, Activity, Demographics, and Location. Let us now evaluate each of them comprehensively for detailed analysis :
Another important metric for Page Likes is Relevance. In simple words, Relevance refers to Pages that are likely to resonate with your target audience based on page size, affinity, etc.
Frequency of Activities takes into consideration the average number of comments, liked and shared posts, ads clicked, and promotions redeemed in one month.
Device Users can be sub divided into two parts, namely “Primary Device” and “All Devices Used.” You can easily track which device is being used on Facebook mostly. This is important as Facebook allows you to set a budget for creating ads by desktop, mobile, and other such devices. You can plan prudently for your campaign by setting the budget for different platforms. Prioritising can be done on the basis of placing more budget on the device, which gets you more conversions.
How Can Facebook Insights Tool Help You Leverage Your Business?
Buyer personas are nothing but the representation of the ideal persona which your customer desires to become. With the data analysis, you can now work on improving your current buyer persona. With all the needed information at your disposal, you can work better on improvising your approach for Facebook Ads. You thus stand a chance to transform your current buyer persona by taking measures to match it up with ideal buyer persona.
Having organised and systematic information in the Demographics tab can help you get a detailed analysis of relationship status, age, education level, job title, and gender of your audience. Now that you have a fair idea about the type of audience you have, you can create personalised ad message to address your audience better. Achieving higher engagement scores can thus become easier.
You can also experiment by running low budget tests using facebook ad automation to evaluate whether you are getting more click through rates or conversions by changing your content distributing strategies or not.
Studying what your new customers like can help you build a robust marketing strategy which would align with their interests. Let us take a simple example to understand this. Supposedly, you are into E-Commerce business and wish to convert your customers. Now, what you can really do in such a situation is study your competitors to learn more about interests and preferences of your new audience. You can then strategize to create the content accordingly. Trying these various techniques can help you evaluate what might work the best for you.
Analysing the data to study more on the device your audience is using is critical to your business growth. For instance, your target users are primarily using mobiles than computers. Then, in such cases, you need to focus more on designing mobile friendly websites to offer an intuitive experience to your users. This segmentation can help you use your budget resources wisely to invest at the right places.
Observing the trends of changing data is crucial to create personalised ads based on the location. Once you get a peep into the areas which are getting you more traffic, you can accordingly create customised campaigns to target those audiences. This simple strategy can help you convert your users effectively. Apart from that, you can also use various marketing techniques for retargeting your group of audience once you have analysed the right locations.
Hence in a nutshell, invest your precious time and money by following the right strategies for reaching out to super specific audiences. Unlock the door of opportunities for your business with this powerful analytics tool at your disposal. Plan your campaigns strategically and effectively by trying out a mix and match of techniques and analysing your audience behaviour and preferences.
